“The whitest paint in the world has been created in a lab at Purdue University, a paint so white that it could eventually reduce or even eliminate the need for air conditioning, scientists say.
“The paint has now made it into the Guinness World Records book as the whitest ever made.”

It’s even whiter than the KKK Grand Wizard’s butt cheeks.

“The idea was to make a paint that would reflect sunlight away from a building, researchers said.
“Making this paint really reflective, however, also made it really white, according to Purdue University. The paint reflects 98.1% of solar radiation while also emitting infrared heat. Because the paint absorbs less heat from the sun than it emits, a surface coated with this paint is cooled below the surrounding temperature without consuming power.”
“Using this new paint to cover a roof area of about 1,000 square feet could result in a cooling power of 10 kilowatts. “That’s more powerful than the air conditioners used by most houses,” Ruan said.”

Crazy!

Would it be a digression to suggest that the advert served to me in the article took the text “white house”, looked for ads with white houses, and then displayed one in case I was in the market for a white house?

Can’t for the life of me think why google is trying to make me buy wine though.

It’s a mystery!

[Cover photo: PURDUE UNIVERSITY/JOHN UNDERWOOD]